MC Strategy

Test Questions

1. The time of the year should be used to highlight the campaign   True    False

2. Strategy helps the campaign by showing the sponsor the program has a specific purpose and is not just run randomly.   True    False

3. The following is an example of campaign strategy:

A. Drive time slots

B. Back to school programming

C. Billing terms

AS Strategy

Test Questions

1. Automobile accidents kill more children than anything else in the United States.  True   False

2. Automobile accidents occur mostly in small towns.  True   False

3. The program works because

A. Drivers will hear the announcement in the car and automatically pay more attention.

B. Becuase parents remember to talk to their children

C. If one person has any information, they can save a life.

Current Events

Test Questions

1. It is not beneficial to pay attention to the news.  True   False

2. Current events can be used as increased awareness opportunities.   True      False

3. Current events can be a useful tool however it is not wise to:

A. Use the events as a talking point

B. Pitch the campaign in the exact area where a tradgedy occured

C. Use the tradgedy to increase awareness about the topic. 

Customers Are Moody

Test Questions

1. Customers will always hold the same attitude towords you.  True   False

2. Customers will buy based on their mood.   True    False

3. You should call every renewal 4 times a year for 2 years because:

A. Customers attitudes can vary and a person that passed once is very likely to sponsor at a later date:

B. Because you need the dials

C. Because renewals that are not sold after 2 years become house accounts

Secretary Sings Different Tune

Test Questions

1. Secretaries never say things unless they are specifically authorized by the person in charge.  True    False

2. Secretaries can greatly damage your ability to earn.  True    False

3. After a secretary asks you where you are calling from you:

A. Tell them the name of the station

B . Tell them the name of the station and the slogan

C. Tell them the name of the station and follow up with the question "Is he in?"

Double Down

Test Questions

1. Option closes give the customer the choice of price options but eliminate the choice of passing completely.            True   False

2. When offering a higher program to a renewal customer you should offer the higher program and the program they normally sponsor together to give them a choice and then close.  True   False

3. Option closing or double down closing reffers to:

A. Asking for the order

B. Offering a renewal customer a larger option to increase the amount of sponsorship.

C. Asking every customer to sponsor twice as much.

Swithcing Back to Cold

Test Questions

1. You should call cold all day if you have been focusing on renewals too much.  True   False

2. Dedicating half of the day to calling cold is very effective.   True  False

3. You should focus on cold always so that:

A. You can constantly replenish your base

B. You have a break from renewals

C. To sharpen your skills